CallFire Solutions

Compose Text


In the Message box, enter your text message of 160 characters or less. As you type your message, the number of characters remaining appears below the box.



Recipients who reply to your text with the word Stop will be automatically placed on your Do Not Text list. If you wish, check the Add default opt out text box. This will insert the sentence "Reply STOP to opt out" into your text.


Strict legal requirements govern mass text messaging. You must offer recipients the chance to unsubscribe from future contact. CallFire is not a legal firm and is not authorized to dispense legal advice. You may want to contact an attorney if you have further legal questions.

Excessive characters

The industry standard is for text messages to be limited to 160 characters or less. If your message exceeds this limit, a yellow box will appear, giving you three options: Send Multiple Messages, Do Not Send, and Trim End of Message. 

Selecting Send Multiple Messages means that your message will be broken up into two separate messages; the first will contain 160 characters, and the second will carry the remaining characters. Please note that your account will be charged for each of these two or more messages that you send to each person on your list, which increases your normal charge.

Sent From

The CallFire shared shortcode appears here by default. You may be able to select other shortcodes and/or longcodes, depending on your particular account options. This is the code to which the recipients of your SMS text will respond. More information on shortcodes and keywords can be found in the Keywords section.

Customizing your message with variables

If you would like to personalize your text messages so that individual recipients receive a unique text, you can replace static references with the formula: ${contact.<fieldName>}. The <fieldName> variable can link to one of CallFire's predefined fields (firstName, homePhone, etc.) or fields that take their name from a column letter in the Excel file you upload (A, B, X, etc.).

For example, you can compose a message like this: Hello ${contact.firstName}. There is a party tomorrow.

To reference a field that is not predefined, such as data from column D mapped to field D in the contact, you would use: Hello ${contact.firstName}. Your account has a balance of ${contact.D} credits. 

Note: CallFire variable references are case-sensitive.

You can find a list of Reserved System Contact Variables on this page.

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