Surveys by inbound or outbound call are highly customizable and able to capture all sorts of data points (e.g., each keypress response, caller ID, user-generated promo codes). CallFire XML code can be used to create alternate paths based on caller responses, and can support randomized questions and answers.
General: “Hello, FIRST NAME. Press 1 for English. Press 2 for Cantonese.”
Customer Service: “Are you an existing customer? If yes, press 1. If no, press 2…. Please rate your experience from 1-10.” Note: survey can be dynamic, and can change based on responses; it can even transfer to managers to handle complaints of substandard service.
Political: “Are you registered to vote? If yes, press 1. If no, press 2.”
Various Division Needs: “If you are in Group A, press 1. If Group B, press 2, etc.”
Any individual or type of organization can create general or specific/personalized surveys, providing real value to their business and customers.
CallFire has had several universities create such surveys to collect data for research projects, from sleep-deprivation studies at a major university, to language-learning cognition research thorough one of the world’s largest language schools.